Creating a brand identity for an art gallery that will be travelling around hospitals. This project expects us to take the opportunity to take it nationwide. The touring art gallery that will showcase a range art work including fine art, sculptures and sound installations by some of the UK's most contemporary artists.
We want the art gallery to appeal to a wide audience including patients, staff and visitors. The branding has to thought out carefully to appeal to most people, and as the location is at local hospitals theres the opportunity to really play on the fact that it is all taking place in an environment you wouldn't expect.
Our challenge is to create a brand identity that reflects the gallery in a positive way, this will bring positive media, discussions and interest from the public and build hopefully an appreciation of the power of art to connect with people in the local area, work place or as a surrounding for positive healing and thinking.
Working on this project is Nerissa and myself, we decided to work on the name of the brand first which was probably a bad move as we over thought the name before the over all idea. We thought up quite a few names and our initial name was 'explore' we thought that the name explained what we want people to do, explore art, their minds, the hospital, the community and how the art gallery will explore all the hospitals. The name was a good starting point but the logo's that followed weren't wright they looked very corporate/ boring. This name and logo wasn't giving us any ideas for a quirky approach or theme either, after a long discussion we decided to leave this idea. Together we thought it would be best to think of an approach and a theme before we came up with the name and logo.
This is our new approach to the brief, named 'ArtBox', we wanted to focus on a creative space in a unusual space. The theme of this idea is all revolved around boxes, we wanted to
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