Recent Changes to Poster.

I relised that on my poster design that the reel of cheese/ also a record was not obvious enough, so i have decided to relate the image to cheese rolling down a hill, i have shown this easily by putting a darker shade of green on a angle to show the hill and making the image slightly smaller shows the direction of movement which help the reader recognise what the image signifies. Making the text bigger at the bottom, showing the activities as something you should focus on. [[posterous-content:pid___0]]

Recent Changes to Poster.

I relised that on my poster design that the reel of cheese/ also a record was not obvious enough, so i have decided to relate the image to cheese rolling down a hill, i have shown this easily by putting a darker shade of green on a angle to show the hill and making the image slightly smaller shows the direction of movement which help the reader recognise what the image signifies. Making the text bigger at the bottom, showing the activities as something you should focus on.

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[[posterous-content:pid___0]]

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Crit on Business Identity

The group crit we had on the 22nd/10 didn't go so well for me. I presented a mind map on projection and a few machetes to show my final business card ideas to be passed round. The crit lead me to the conclusion that i had take an obvious root into the identity of Buddy Holly by focusing on his image to much (glasses, suit, guitar), what they wanted was something about him but totally avoiding the obvious which i did catch when the brief was given to me. I have kept my ideas as starting points, but i have totally gone back to research to find a different root i can take this business card on. 

The strongest bit of information that i came across was that when Buddy was a teenager, he first used a wire recorder to record him singing, i started looking at wire recorders for a while, then moved on to recording wire packaging which i really like the colours and the graphics on the boxes where really vintage. What really took my imagination was the reels that the wire rolled round which had graphics on to, then it came to me, why not make a business card in the shape of a ring with a whole in the middle, it would reference the musical side of Buddy Holly, and the piece of equipment that introduced him to producing the thing he would do as a very successful career. I also looked at his record label which was Decca Records but then got renamed to Coral Records in his prime years in the late 50's. The colours of Coral Record covers really influenced me, they had some really retro covers with all the right colours seen in the 50's, browns, creams, loads of orange, bold fonts and block colours. Corals actual records also have the round graphic circle in the middle of there records.

I researched the recording reels, there made of plastic and are on average 7inches in diameter and 1inches thick, which is massive when on average a business card is 85 millilitres by 55 millilitres, i don't want my business card that small but abit smaller to be practical.    

Summer Project

As a summer project we where put into groups to combine a previous project that we did on Indesign on an artist, which we learnt how to use the programme, learn about layouts and the artist we had to transcript, my artist was Ellen Lupton. There where four people in my group, we all uploaded our spreads and put them all together on Indesign, the way we got our spreads to flow was changing the fonts so they where all the same, that all the pages where on a six column grid, format all the pages so they fitted A4 and number all the pages. After all those changes we packaged the files and made it in to PDF so we could get the book professionally printed for £5 each book in the Enterprise building on the Arts Unviercity Collage Bournemouth campus.

We got the book back and we where all pleased with the end result. I thought that all the pages together looked better in the book, we only brought two books but we got a cheeky one free because there was an apparent blemish on one of them which i couldn't see, added bonus.  

Business Identity

I have been given a name of a person for whom i am creating a set of business stationery for, a business card, Letterhead and a Compliment slip. The person i have been given is late 50's rock and roll icon Buddy Holly. I have been researching Buddy so i can understand him then i can reflect him clearly through the stationery. 

The main things that i found out about Buddy, he was in a band called the Crickets. His iconic look and music was one of the pioneering influences for the rock and roll movement. 'Buddy' was a nickname given by his family. The 'Strat' was the guitar he always played. I found a quote about buddy when he was alive by a critic Bruce Elder 'The single most influenced creative force in early rock and roll', I liked this quote it sums up the impact that he had on rock and roll, even though his short lived success from 1957 to 1959 when he died in a plain crash at the age of 22. Buddy Holly influenced other musicians to come like The Beatles, The Rolling Stones and Bob Dylan, But the main influence for Buddy was seeing Elvis Presley sing in 1955 at Lubbock which changed Buddys view on his music alot, he wanted to incorporate lead guitar, strong rhythm and slap bass into his music.

What has mostly helped me think up a visual idea from my research is his iconic look, pin-stripe suit, geek glasses and his guitar. I created three prototypes of business cards i could make. I really liked how they looked, a jacket that opened to reveal the information, his guitar with the information written on then you pull up the fret board which reveals his name and a simple design o just his glasses that are glossy with the information written on the lenses. I showed these examples in my group tutorial today, they where received quite well but it turned out that i am currently doing things too obvious, i need to think outside the box. After much discussion we got to the conclusion that i have not researched deep enough into Buddy Hollys life. So i started to research him more, looking into information from his childhood, marriage, the start of his career which i found quite hard to narrow down and make sense of how i could work with it and as i was told today 'think blue sky thoughts' then was told to calm them down, still not completely sure on how obvious or not with this project. There was one bit of information that took my interest, when he was in his teens he recorded his first song on a wire recorder which he borrowed of his friend who worked in a music shop. I didn't know what a wire recorder looked like so i researched it and i liked what i saw. I am still think how i could maybe incorporate this into a business card, could use wire? 

 

Live Breif

We have been set  live brief by our tutor Neil for a new upcoming programme, that is set on encouraging students to come to a lecture once a month at the Arts Univercity Bournemouth. There will be guest speakers from the professional industry talking about there career and will be anwsering questions from students. We have been given the task to create a new name and logo for this event. We where given the name 'Inspire' firstly as an idea for a name. We liked inspired but thought we would think up as a group a few other names, Keen, Design Talk (DSN TLK), Dioid, Inspire-Aspire where are most popular ideas. We still liked Inspire, we felt that the word explained the event perfectly and it didn't come arcoss to heavy or intrusive. We are still bouncing ideas of eachother at the moment and individually having a go at producing them visually on illustrator. We have come up with 'Inspire' all colourful with wisps of colour coming off the end letter.

 

 

 

 

 

 

 

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I had my Crit for my Thankyou project, which i have made up a festival to thank dairy farmers. I am planning to show my thanks by creating a poster for this event. I don't think my Crit went so well, but i already knew why. I didn't present my work professionally and my actual poster where all wrong, like my tutor Neil said there is hierarchy between image and text. I showed for posters and they where all abit of a mess really. So Neil told me of a poster designer Jason Munns, i had a look at his work and was really impressed with the way he used graphic design to visually tell you all the information you would need to know. His posters are really simple but cleaver which draws your eye in to the image.

I have spent a while looking at his posters and they have inpired me! I have thought up a way visually a day music/cheese festival could be represented visually together. I looked at Jason munns posters and he is very influenced my music, he uses images of vinyls often, i took this and used it but made the vinyl playing look like the cheese you chase down the hill when you do cheese rolling. The images work perfectly together, both round and both have the same movement when in action, spinning! I spent time making the poster on illustartor, i want to now try and think up more ways for this poster to look. 

Jason Munns- The Small Stakes

http://www.thesmallstakes.com/gallery.php?page=1#

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Thank You

The first project in our second year is called thankyou, we where given the option to choose a person to say thankyou to i thought long and hard. I decided to thank someone who produces one of my favourite foods, cheese, that person is dairy farmers. I decided to thank dairy farmers in particular because of how hard they work and all for not very much pay. I was thinking about what i could give them as a gift or gesture, i could't think of anything they would possiably want or need. So i started to think what would they appreciate? A day off.

I started to imagen an event that could take place that would say thankyou to dairy farmers but also celerate cheese, this event would be also an oppitunity for farmers to gather and take advantage of the people coming to the day festival by selling there products, having a livestock show and other events, this would benifit the farmer immensely. 

I named the day 'Dairy Day' after the main event (its all about everything dairy and i want it to be a day festival). I am not actually organising this festival, what i am going to do is pretand that it is happening and i am put in charge of designing the poster for the promotion side. In this poster i will illustrate images that will relate to the countryside as will the colour sceme. My poster will show all the needed information and also be pleasing to the eye, this will hopefully actract people to the festival.

I felt that this project needed a logo, so i designed a dairy cow head within a light yellow triangle, the relevance for this yellow triangle is that it relates to one of my favouite cheeses 'The Laughing Cow' which has always been in my diet since i can remember. I could use this logo if i there was an opitunity to brand mercendice, it would make it recognisable and would create a strong brand idenitity. 

The posters i have designed are quite simple, i am tring to keep the feel of the poster quite fresh with light colours. The four posters below i created arn't at finishing point yet, they still need development. The typography doesn't suit the images yet, but i am going to test more fonts. In the Crit, my posters will be assessed and hopefully i will get some direction to go in because i am currently finding it hard to progress with these posters. I need some help to decide on structure and layout, i want these posters to have all the needed information but at the same time to be graphic and have lots of negitive space.

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Untitled-3.ai (884 KB)

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img001.ai (4002 KB)