Tuesday, 25 October 2011

Testing Poster Outcomes?

What did i want the poster say to the target audience? do I want them to ask 'It's what you make it?'

I feel like this tag line supporting the image isn't strong enough, what else could I use? 

I played with the idea that It could be related to his thoughts and how they could relate to viscom! I then started a list:

-What to do? -High Idea's? -Free Yourself? -Think Out of the Balloon. -Great Minds Think Alike.       -Ask Yourself? -Hmmmmmm... - PoP? 

I liked all these quotes, especially liked, -Ask Yourself?, -Think out of the Balloon? and -Great Minds Think Alike. So I decided to ask fellow piers in my class to give me an educated opinion on which one worked best with the image. 

I made a simple tally chart with the options of the three quotes on, next to it I held up the poster with a blank space where the quote would be placed (in the top left corner.) The results follow:

-Great Minds Think Alike.        Total- 8

-Ask Yourself?                       Total- 13

-Think Out of the Balloon.       Total-  4

When I asked the people why they chose -Ask Yourself?, The renonding anwsaer was that is was simple, to the point and it really realted to the monkey thinking. I had got my Quote! 

I was happy with the message it was giving the more I looked at it the more I realised the relevance to the image and what it says not only about the poster but about the course. I thought that this relate to future creatives and get them really thinking about their future on the course and what the possibilities are! 

I also asked, if they where liking the background colour, I got some unsure looks... I had one comment that the colours would complement much more if the background was a soft yellow, I agreed. 

In one of the images above you can see I have briefly played with the thought that the balloon could have a shadow, that didn't last to long as it looked crap, preferring the whole 2D look. 

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