Thursday, 14 October 2010

Untitled

Thank You

The first project in our second year is called thankyou, we where given the option to choose a person to say thankyou to i thought long and hard. I decided to thank someone who produces one of my favourite foods, cheese, that person is dairy farmers. I decided to thank dairy farmers in particular because of how hard they work and all for not very much pay. I was thinking about what i could give them as a gift or gesture, i could't think of anything they would possiably want or need. So i started to think what would they appreciate? A day off.

I started to imagen an event that could take place that would say thankyou to dairy farmers but also celerate cheese, this event would be also an oppitunity for farmers to gather and take advantage of the people coming to the day festival by selling there products, having a livestock show and other events, this would benifit the farmer immensely. 

I named the day 'Dairy Day' after the main event (its all about everything dairy and i want it to be a day festival). I am not actually organising this festival, what i am going to do is pretand that it is happening and i am put in charge of designing the poster for the promotion side. In this poster i will illustrate images that will relate to the countryside as will the colour sceme. My poster will show all the needed information and also be pleasing to the eye, this will hopefully actract people to the festival.

I felt that this project needed a logo, so i designed a dairy cow head within a light yellow triangle, the relevance for this yellow triangle is that it relates to one of my favouite cheeses 'The Laughing Cow' which has always been in my diet since i can remember. I could use this logo if i there was an opitunity to brand mercendice, it would make it recognisable and would create a strong brand idenitity. 

The posters i have designed are quite simple, i am tring to keep the feel of the poster quite fresh with light colours. The four posters below i created arn't at finishing point yet, they still need development. The typography doesn't suit the images yet, but i am going to test more fonts. In the Crit, my posters will be assessed and hopefully i will get some direction to go in because i am currently finding it hard to progress with these posters. I need some help to decide on structure and layout, i want these posters to have all the needed information but at the same time to be graphic and have lots of negitive space.

Click here to download:
Untitled-3.ai (884 KB)
Click here to download:
img001.ai (4002 KB)

 

 

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