The group crit we had on the 22nd/10 didn't go so well for me. I presented a mind map on projection and a few machetes to show my final business card ideas to be passed round. The crit lead me to the conclusion that i had take an obvious root into the identity of Buddy Holly by focusing on his image to much (glasses, suit, guitar), what they wanted was something about him but totally avoiding the obvious which i did catch when the brief was given to me. I have kept my ideas as starting points, but i have totally gone back to research to find a different root i can take this business card on.
The strongest bit of information that i came across was that when Buddy was a teenager, he first used a wire recorder to record him singing, i started looking at wire recorders for a while, then moved on to recording wire packaging which i really like the colours and the graphics on the boxes where really vintage. What really took my imagination was the reels that the wire rolled round which had graphics on to, then it came to me, why not make a business card in the shape of a ring with a whole in the middle, it would reference the musical side of Buddy Holly, and the piece of equipment that introduced him to producing the thing he would do as a very successful career. I also looked at his record label which was Decca Records but then got renamed to Coral Records in his prime years in the late 50's. The colours of Coral Record covers really influenced me, they had some really retro covers with all the right colours seen in the 50's, browns, creams, loads of orange, bold fonts and block colours. Corals actual records also have the round graphic circle in the middle of there records.
I researched the recording reels, there made of plastic and are on average 7inches in diameter and 1inches thick, which is massive when on average a business card is 85 millilitres by 55 millilitres, i don't want my business card that small but abit smaller to be practical.
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