Monday, 30 April 2012

EMP - Target Audience, young Adults from 16 - 19

I have been devling into different areas, but always focusing my work on the the out doors. In particular on birds and walking. I want to combine these two elements together to projuce something new for a younger audience.

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Attract a new generation! 

For my research not many young adults are invloved with the environment. I find this partically in areas of the united kingdom like Bournemouth. I live in Bournemouth, and considering that we live on the coast and have a rich amount of walks and wildlife not far out of our reach. I want my book to encourage an interest in the subject!

Thats why I have decided to focus my book at the RSPB, as a new designe way of getting a younger audience interested.

I want to prove my design will spark interest in a younger audinece. I will aim to do this by giving simple and accessable information, a well considered and designed book. I wanted to attract this age range due to the interlect level. I believe that this age range can be driven to the chosen walk or drive.

As for facility purposes I will be talking about parking and the easy root around the walk.

I have found a sceme set in Bournemouth, attracting the same audience and age range that I would like to partically aim at. This sceme is aimed at forgein students but I think theres a big market to defiantly expand a group for local students for explore their own area and history. 

bournemouth-young-adults-facts-sheet-2012.pdf Download this file


Students have the freedom to explore Bournemouth on their own. There is no supervision but our English-speaking IP Guide is available if problems arise. Of course, the counsellor will give students all the necessary information in a Welcome-Meeting and a Town Walk. He will also organize a visit to a disco once a week and offer additional trips and activities on request which are not included in the package.

I want by book to attract both genders. As I believe walking and bird watching can be enjoyed by all.

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