Tuesday, 29 November 2011

Again what does the brief mean to me?

Reflection of the Penguin brief. 

Penguin describes the Novel in there online brief.

I want to pick out key words that they mention, which may give me a greater insight into the feelings the book jacket should inhabit- 

‘ A glittering parable of good and evil’ The New York Times Book Review.

Keywords:

Boisterous, Ribald, Tyrannical, Brawling, Fun-Loving, Oppose, Struggle, Heroic,

Battle, Imprisoned.

Target Audience:

All readers, familiar and unfamiliar, both genders, Adults

Themes within the book:

Political, Social, Victim, Antihero, Madness, Sanity, Affection, Violence. 

What the Judges are looking for?

Striking, Well Executed, Imaginative Concept, Eye-Catching,  Able to work on screen for Web Users.

The winning design will need to:

  •     Have an imaginative concept and original interpretation of the brief
  •   Be competently executed with strong use of typography
  •   Appeal to a contemporary readership
  •  Show a good understanding of the marketplace
  •  Have a point of difference from the many other book covers it is competing against

 

 

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