Reflection of the Penguin brief.
Penguin describes the Novel in there online brief.
I want to pick out key words that they mention, which may give me a greater insight into the feelings the book jacket should inhabit-
‘ A glittering parable of good and evil’ The New York Times Book Review.
Keywords:
Boisterous, Ribald, Tyrannical, Brawling, Fun-Loving, Oppose, Struggle, Heroic,
Battle, Imprisoned.
Target Audience:
All readers, familiar and unfamiliar, both genders, Adults
Themes within the book:
Political, Social, Victim, Antihero, Madness, Sanity, Affection, Violence.
What the Judges are looking for?
Striking, Well Executed, Imaginative Concept, Eye-Catching, Able to work on screen for Web Users.
The winning design will need to:
- Have an imaginative concept and original interpretation of the brief
- Be competently executed with strong use of typography
- Appeal to a contemporary readership
- Show a good understanding of the marketplace
- Have a point of difference from the many other book covers it is competing against

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